VOICE 01
The photos look fine, but bookings do not follow
For Airbnb spaces, appearance alone is not enough. The property also has to communicate who it is for and feel easy to use in practice.
Stories
A reading view into real projects
Instead of showing only finished photos, FORMA organizes projects as short stories about what needed to be solved and how decisions were made.
Selected Works
Project stories
Each built project shown across Airbnb, home, and office work is listed below. The detail pages remain available from the original site and can still be switched with the language toggle.
Airbnb Design / Shibuya, Tokyo
A space that stands out in the listing grid
Premium Plan
A project balancing atmosphere, cost, and guest experience so the property feels distinct both in photos and in person.
Read the story
Airbnb Design / Shibuya, Tokyo
Creating a clear atmosphere with an IKEA-led setup
Premium Plan
A lower-budget project organized through color, spacing, and restraint so the room still feels intentional in listing photos.
Read the story
Airbnb Design / Shibuya, Tokyo
Balancing guest count and comfort in a small footprint
Premium Plan
A compact one-room layout planned to feel less crowded while still supporting the required guest capacity.
Read the story
Airbnb Design / Shibuya, Tokyo
Designing for easier operations after opening
Premium Plan
A project that considers guest flow, storage, and restocking so the room stays usable and composed after launch.
Read the story
Home Design
A home shaped for daily ease and quiet clarity
Styling / Direction
A residential case organized through furniture placement, material tone, and lighting so everyday use feels smoother and calmer.
Read the story
Home Design
A renovation that protects a sense of breathing room
Interior Direction
A home where tone, materials, and visual rhythm were aligned to create a cleaner and more lasting atmosphere.
Read the story
Office Design
A reception space that works for visitors and daily use
Direction Plan
An office example built around brand impression at first glance without losing everyday practicality for the team.
Read the story
Office Design
Making meetings easier and more natural
Direction Plan
A meeting space where conversation flow, comfort, and material consistency were brought into better balance.
Read the story
What We Hear
Questions we hear often
Projects differ, but the moments where people get stuck often sound surprisingly similar.
VOICE 02
I do not know what to change first
Once the problem is broken into layout, storage, materials, lighting, or circulation, the next move usually becomes easier to see.
VOICE 03
A proposal alone is not enough to move the project
Especially in Airbnb and office work, ordering, installation, and on-site coordination are part of what makes the design actually happen.
VOICE 04
I want it to look good without becoming harder to use
Long-term satisfaction comes from protecting both atmosphere and usability at the same time.
Talk to us
If these stories feel close to your situation, let's talk
Whether the project is an Airbnb, a home, or an office, you can reach out even before the direction is fully decided.
We can support only the planning stage, only the direction stage, or stay involved through implementation.