01
I want a design proposal first
For owners who want the concept, layout, and item direction organized clearly before handling preparation themselves.
Starting Point
Where Airbnb projects often begin
Some owners only want a design package. Others want support through ordering and installation. Others need the final operational setup before launch. We support all three stages.
02
I want ordering and installation support too
For projects where choosing items is not the only challenge and actual setup on site also needs structure.
03
I want the launch stage to feel fully ready
For owners who want amenities, consumables, styling, and photo preparation aligned with the guest experience before opening.
WHY FORMA
Why clients choose FORMA for Airbnb spaces
Airbnb interiors need to look distinct in listing photos and remain practical for guests and operators after check-in begins. Our work is organized around both.
REASON 01
We shape a concept that suits the property
Location, target guests, pricing, and listing competition all affect what kind of mood the space should communicate.
REASON 02
Layout and visual impact are planned together
The arrangement has to work in photos, feel comfortable for guests, and still make sense for cleaning and turnover.
REASON 03
The scope can expand with the project
Some owners need design only. Others need help through ordering, setup, and launch preparation. We support both.
REASON 04
Operational practicality stays in view
Linen, consumables, storage points, replacement ease, and photo preparation all matter before launch.
Services
Three ways to work with FORMA
All Airbnb projects start with design thinking. From there, support can stay at proposal level or expand into setup and launch preparation.
Light Plan
Design proposal
Typical fee: from ¥4,000 / sqm
For owners who want the design package organized first, including concept, layout direction, and item selection guidance.
- Concept organization
- Furniture layout drawing
- Furniture and appliance proposal links
Standard Plan
Design, ordering, assembly, installation
Typical fee: from ¥8,500 / sqm
For projects that need support beyond planning, including procurement flow, on-site assembly, and layout adjustments.
- Product ordering coordination
- Furniture and appliance assembly
- Installation and visual adjustments
- On-site support including waste handling
Premium Plan
Launch setup and photo direction
Typical fee: from ¥11,000 / sqm plus photo direction
For owners who want the opening stage to feel complete, including operational supplies, amenities, and photo preparation.
- Selection and setup of operational supplies
- Amenity and consumable preparation
- Photographer coordination and photo direction
Item costs, shipping, travel, and exceptional site conditions are quoted separately based on the project.
Flow
How an Airbnb project moves
01
ALL PLANS
Briefing and concept direction
We review the property, target guests, budget, and how much of the execution you want support with.
02
STANDARD / PREMIUM
Site confirmation and measurements
For broader scopes, we confirm dimensions, delivery conditions, and the real site context before implementation moves forward.
03
ALL PLANS
Design proposal
The concept, layout, and product direction are brought together here. This is the core scope of the Light Plan.
04
STANDARD / PREMIUM
Ordering and delivery planning
Items are ordered and the sequence of delivery and site response is organized so installation can move smoothly.
05
STANDARD / PREMIUM
Assembly, installation, and final adjustment
The space is assembled and refined on site until the intended layout and visual balance are actually in place.
06
PREMIUM
Operational setup and launch finish
For the Premium scope, operational items, amenities, and photo preparation are organized so the property feels ready to open.
Case Study
Selected work
These projects show different ways FORMA balances distinct atmosphere, practical setup, and guest-ready presentation.
Shibuya, Tokyo
Case A
Premium Plan
A project balancing designer items and more accessible items to create a stronger identity without losing budget discipline.
Shibuya, Tokyo
Case B
Premium Plan
A compact property designed to protect comfort while still supporting the required guest capacity.
Shibuya, Tokyo
Case C
Premium Plan
A project focused on giving the listing a more memorable mood while still staying practical for operation.
Shibuya, Tokyo
Case D
Premium Plan
An IKEA-based setup planned with guest flow and operational ease in mind from the beginning.
FAQ
Frequently asked questions
Can I reach out before the concept is fully decided?
Yes. Many projects begin before the full direction is clear. We can help sort that out from the current stage.
What is the difference between the Light and Standard scopes?
The Light scope focuses on the design package, while the Standard scope expands into ordering, assembly, installation, and on-site setup support.
What does the Premium scope add?
Premium adds operational supply setup, amenities preparation, and photo direction so the launch stage feels more complete.
Can you work with a limited budget?
Yes. We can prioritize where the design impact matters most and adjust the selection accordingly.
Talk to us
We can help define the right starting point for your Airbnb project
Whether you only need the design package or support through launch, we can organize the scope around the current state of the property.